About
Conversion Pathways focuses on designing the customer journey from first interaction to final commitment. Participants learn how to map touchpoints, align content and calls to action with buyer intent, remove friction, prevent loops and dead ends, and maintain momentum across the pathway. The intensive examines entry points, education phases, conversion events, micro-conversions, and decision stages so learners can build a more intentional experience. By the end, participants will be able to document, diagnose, and improve the path prospects take toward becoming customers.
You can also join this program via the mobile app. Go to the app
